Certificate in Advertising

Det fyraåriga certifikatprogrammet ger studenterna ett disciplinerat förhållningssätt till studiet av reklam. Studentportföljer kommer att visa mångfalden av färdigheter och kreativitet som utvecklats. Akademiker kommer in på fältet förberedda för professionella möjligheter inom reklam. Studenter tar valfria och konsthistoriska kurser för att avsluta sin upplevelse. Till skillnad från BFA-programmet tar studenter som följer Certificate-programmet inte kurser i liberal arts.

Undergraduate students will meet the following student performance criteria:

Design Skills

• Effectively use visual media, including freehand drawing, to convey ideas and concepts throughout the creative process.
• Apply basic design principles to creative work.

Communication Skills

• Create engaging narratives that demonstrate an understanding of the elements of storytelling: idea, structure, conflict, character, and imagery.
• Clearly and confidently present ideas in both formal and informal group settings.
• Coherently explain complex ideas in short-form, simplified writing.

Problem Solving

• Apply strategic elements focused on the target customer, the product/ service, and the market.
• Gather, assess, and apply relevant information, including historical research, as part of the conceptual and design process.

Conceptual Thinking

• Communicate relevant objectives through the use of appropriate aesthetic choices.
• Think conceptually and execute projects beyond traditional advertising media.
• Generate original ideas.
• Develop ideas that can be articulated within project parameters.

Professional Readiness

• Present an original portfolio to acquire a job within the industry.
• Articulate career goals and plan to achieve them.
• Submit work according to professional presentation standards.
• Collaborate with other members of a creative team.

Academy of Art University Learning Outcomes

Graduates of the Academy of Art University will demonstrate the ability to:

• Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
• Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
• Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
• Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
• Evaluate work in their field, including their own work, using professional terminology.
• Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
• Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.

Successful advertising careers require problem-solvers, which is why our hands-on degree programs provide aspiring advertising professionals with a comprehensive problem-solving toolbox of marketable skills and training.

You’ll find our graduates enjoying roles as art directors, copywriters, creative strategists, content creators, and others at leading companies. Who’s hiring our alumni? Companies like razorfish, Leo Burnett, Y&R, Ogilvy, AKQA, CP+B, and more.

Art Director

Art directors are responsible for communicating a clear, unique, and interesting idea about a product or a brand. Copywriters drive the advertising industry.

Content Creator

Create, edit, and curate compelling work to supplement ads. You'll work with blogs, streaming videos, magazine articles, books, songs, and movies.

Copywriter

Copywriters craft messages and develop stories for all media so a product or brand can have an intriguing voice. Together with art directors, they form the creative teams that drive the advertising industry.

Creative Strategist

You'll manage information flow, conduct research, and inform and inspire the creative teams. You'll also help devise business strategies and guide clients to success.

Unit Requirements

Degree Requirements

• Minimum 2.0 GPA
• Ett lägsta betyg på C- i alla kärnkurser och huvudkurser och följande krav:
  • 2 Konsthistorisk medvetenhet

Curriculum

Semester 1

• ADV 109: Advertising Methods & Trends (Core)
• ADV 236: Digital Photography (Major)
• GR 102: Design Technology: Digital Publishing Tools (Core)
• GR 150: Visual Communication A (Core)

Semester 2

• ADV 112: Marketing & Advertising Strategies (Core)
  Rekommenderas för sommaren
• ADV 230: Drawing for Advertising 1 (Core)
• ADV 241: Ideation Techniques (Core)
• IXD 105: Design Technology: Visual Design Tools (Core)
• IXD 210: Visual Design 1 (Core)
• LA 242: Grafisk designs historia (konsthistoria)
  Rekommenderas för sommaren

Semester 3

• ADV 207: Creative Strategy (Core)
• ADV 215: Short Copy for Campaigns (Major)
• ADV 244: Art Direction for Advertising (Core)
• ADV 258: Digital Video 1 (tidigare WNM 358 Digital Video 1) (Core)

Semester 4

• ADV 341: Midpoint Portfolio (Core)
• GR 122: Typografi 1: Hierarki och form (konst efter råd)
  Rekommenderas för sommaren
• IXD 205: Motion Graphics 1 (Art by Advisement)
  Rekommenderas för sommaren
• IXD 249: Web Design 1 (Major)
• LA 147: Photography History (Konsthistoria)
• PRO 314: Social Media Content Development (Art by Advisement)
  Rekommenderas för sommaren

Semester 5

• ADV 226: Forskningsmetoder för kreativa strateger (Major)
• ADV 367: Presentationskonst (Major)
• ADV 370: Brand and Branding (Major)
• PRO 315: Sociala mediestrategier (Art by Advisement)

Semester 6

• ADV 226: Forskningsmetoder för kreativa strateger (Major)
• ADV 343: Kampanj (stor)
• IXD 120: Användarupplevelse 1 (valfritt)
  Rekommenderas för sommaren
• IXD 250: Web Design 2 (Art by Advisement)
  Rekommenderas för sommaren
• PRO 316: Social Media Data Analytics (Art by Advisement)

Semester 7

• ADV 226: Forskningsmetoder för kreativa strateger (Major)
• ADV 415: Long Copy for Campaigns (Major)
• PRO 317: Social Media Management (Art by Advisement)

Semester 8

• ADV 226: Forskningsmetoder för kreativa strateger (Major)
• ADV 470: Final Portfolio (Core)
• COM 208: Dynamic Aerial Imagery (valfritt)
  Rekommenderas för sommaren
• GAM 190: Mobilt UI och UX (valfritt)
  Rekommenderas för sommaren
• IXD 349: Webbdesign 3 (valfritt)
• PRO 320: Social Media Law & Ethics (Art by Advisement)